Lawrence's instincts told him the restaurant should be elegant but not intimidating. It should be believable, understandable and appeal to all. Much of the splendor was to be in the way each part of the dinner was prepared and presented. He designed the famous "silver" carts (actually hammered out of stainless steel) to carve the beef tableside.

Another innovation was Lawry's Seasoned Salt, which Lawrence invented in his home kitchen especially for the beef served in the restaurant. In later years, under his son Richard's leadership, the salt became America's most popular formulated seasoning and the small family food products company that manufactured it grew into a multi-million-dollar business. Today that company is owned by Thomas J. Lipton Company, and continues to sell Lawry's Seasoned Salt and many other Lawry's Foods products around the world.

A second Lawry's The Prime Rib opened in Chicago in 1974, followed by additional locations in Dallas in 1983 and Las Vegas in 1997. Internationally, Lawry's The Prime Rib has welcomed visitors to Jakarta, Indonesia since 1996, Singapore since 1999, Tokyo since April, 2001, and Taipei in 2002. All locations offer outstanding amenities for private parties.

Through the years, the basic elements of Lawry's The Prime Rib have remained virtually unchanged. It is still a family business, with the second and third generations of Franks and Van de Kamps, headed by Chairman, and his son, President and CEO Richard R. Frank, working side by side in the restaurant's operation. The family continues to follow the code of ethics displayed here in the restaurant, written by the senior Richard, and based on his father's and uncle's philosophies.

Modifications and improvements have been made to meet today's demands, but the meals served here remain timeless - and still every bit Lawry's.

Service Charge of 10% will be added to all food and beverage
Items served. 5% VAT is included in the above prices. The
Trademarks "L" and "Lawry's" are licensed from Lawry's Foods, Inc.